Did You Know

The first Amourette concept was officially launched in 1954, in cooperation with haute couture house Maggy Rouff Paris. Following its success, 1955 saw the first ever Amourette advertising campaign with Maggy Rouff Paris highlighting the need for fashionable, feminine and flattering lingerie.  That's almost 70 years of the Amourette bra.

Still as relevant as ever Amourette offers

  • Moulded  smooth cup for a natural bust shape
  • Functional  lining for perfect support
  • Elegant and smooth lace for an invisible effect under clothes
  • Strong support for bigger sizes


We have just received our new Amourette stock in.  Shop Now!